Importance of Google My Business (GMB) especially for Small & Medium-Sized Businesses & How to Set It Up: A Step-by-step Guide.
- Growth Mythos
- Jun 17, 2024
- 3 min read
Updated: Dec 1, 2024
In the digital-first world, being visible on Google can make or break a business. This blog explores the importance of Google My Business & how to set it up effectively. Whether you’re looking to claim an existing listing, update your information, or maximize your profile’s potential, this guide will walk you through everything you need to know. Stay tuned for actionable insights and tips tailored to help businesses succeed in 2024 and beyond.
What is Google My Business (Google Business Profile)?
Google My Business (GMB), now Google Business Profile, is a free tool that lets businesses manage their presence on Google Search and Maps. It displays essential details like your location, hours, photos, and customer reviews, making it easier for potential customers to find and trust your business.
Why is Google My Business (GMB) Important?
Google My Business (GMB) is critical for local businesses aiming to thrive in today’s digital-first environment. According to recent statistics, 46% of all Google searches seek local information, and businesses with optimized GMB profiles are 70% more likely to attract customers online. By leveraging GMB, businesses can:
Enhance Local Visibility: Businesses appear in local searches and Google Maps, driving foot traffic and inquiries.
Boost Credibility: Verified profiles with customer reviews increase trustworthiness, with 88% of consumers trusting online reviews as much as personal recommendations.
Engage Customers: Features like posts, Q&A, and direct messaging provide platforms for interaction.
Setting up and maintaining a GMB profile is an ongoing process that requires regular updates and engagement. However, the benefits far outweigh the effort, making it a must-have tool in your Digital Marketing Arsenal.
How to Set Up Google My Business (GMB) (A Step-by-Step Guide)
Create/Log In to Your Google Account: Use a Gmail account to access GMB.
Visit Google My Business Website: Navigate to Google My Business.
Add Your Business Name: Ensure accuracy in the spelling and format of your business name.
Enter Business Details:
Select the relevant category.
Enter your business address or service area.
Verify Your Business:
Choose a verification method: Postcard (default), email, or phone.
Follow the instructions provided to confirm your ownership.
Complete Your Profile:
Add operating hours, phone number, website URL, and service offerings.
Upload high-quality photos and videos.
Optimize Your Listing:
Add a detailed business description with relevant keywords.
Utilize features like product/service listings and the booking system.
How to Make the Most of Google My Business
Utilize Posts and Updates: Keep your audience informed about events, promotions, and updates using the "Posts" feature. This engages users directly within search results.
Encourage Reviews and Respond Actively: Businesses with regular reviews see 27% more clicks than those without reviews. Responding to all reviews (positive or negative) demonstrates your commitment to customers.
Leverage Analytics:
Monitor user interactions, including calls, clicks, and direction requests.
Use insights to refine strategies based on customer behavior.
Add Photos and Videos Regularly: Profiles with visuals receive 42% more requests for directions. High-quality images and videos improve engagement.
Common FAQs about Google My Business (now Google Business Profile)
How do I claim my Google My Business listing? Visit the GMB site, search for your business, and follow the prompts to verify ownership.
Can I manage multiple locations in one account? Yes, GMB allows managing multiple business locations under a single account.
What if I forget to verify my listing? Listings remain incomplete and are not displayed until verification is completed
Conclusion
Harnessing Google My Business can transform how your business connects with local customers. By setting up, optimizing, and actively managing your GMB profile, you gain control over your online presence, drive more traffic, and increase customer trust. Start today and make GMB your most valuable marketing tool.
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